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SMS Marketing Examples

SMS templates to inspire you in your next Marketing Campaign. Examples of SMS messages with exceptional conversion rates. Each template corresponds, in terms of the number of characters, to a single SMS message.

DISCOUNTS & PROMOTIONS

Discount + social proof

Hey {First Name}, {Product} {Brand}, most {Attribute1} and {Attribute2}, according to reviews, is/are now{X} % off! {𝑆ℎ𝑜𝑟𝑡𝑈𝑟𝑙}

Hey Jane, Winter boots, the warmest and most comfortable, according to reviews, are now 50% off! https://ros.ms/promo/

Discount + Urgency

{First Name}, take advantage of 30% discount on any product {Category}. Today only until {Time}: {𝑆ℎ𝑜𝑟𝑡𝑈𝑟𝑙}

Chris, take advantage of  30% discount on any product in the Gaming category. Today only until 10 pm: https://ros.ms/promo/

Cyber Monday Discounts

Cyber Monday sales end at {Time}! Buy with {X}% discount the most {Attribute} {Products}: {Short-Url}

Cyber Monday ends at 23:00! Buy with 35% discount one of the most popular gaming laptops: https://ros.ms/CM2022/ 

Black Friday Discounts

{First Name}, Black Friday discounts start now! Up to {X}% off at {Products}. Limited Stock! Don’t miss out: {Short-Url}

Chris, Black Friday discount starts right now! Up to 30% discount on Laptops! Limited stock! Don’t miss out: https://ros.ms/bf2022/

Discounts + Extra for Subscribers

The campaign {Name} has just started. {First Name}, as a SMS subscriber, you receive an additional {X}% discount. Use {Code}

The Summer Sale campaign has just started. Joe, as an SMS subscriber, you get an additional 10% discount. Use the code: 10SMS

Christmas Discounts

From Santa’s bag: up to {X}% discount on {Category1}, {Category2}, {Category3}. Last chance to enjoy irresistible prices! {Short-Url}

From Santa’s bag: up to 40% discount on duvets, toppers and ergonomic pillows. Last chance to enjoy irresistible prices! https://ros.ms/

Why it works + Tips&Tricks

In e-commerce, there are a few very effective conversion factors: freebies (discounts, promotions), social proof (reviews, popularity) and crucial, essential information about the product (category bias) [Think with Google experiments, 2021]. Also, in the case of substantial discounts, the sense of urgency or FOMO works. 

Announce the launch of the campaign 5 days in advance. And send 2-3 SMS during campaigns. Purchase a custom sender ID with your brand name to increase user trust and achieve a higher click-through rate.

exemplu de sms canva

ABANDONED CART

Hey, {First Name}, don’t leave without completing your order. Only {X} products left! Free Delivery and Return. Don’t miss out: {shorturlcheckout}

Hey, Alice, don’t leave without completing your order. Only 4 products left! Free Delivery and Return. Don’t miss out: https://ros.ms/return/

Hello {First Name}, you left {Name-Store} without completing the order! Buy now and we offer you an extra 10% discount: {short-url-checkout}

Hi Alice, you left sendSMS.ro without completing the order! Buy now and we offer you an extra 10% discount: https://ros.ms/return/

Oops, Did Something Go Wrong? {Problem1} or {Problem2}? Let’s Chat: {short-url}

Oops, did something go wrong? Questions about the product? Technical problems? Let’s Chat: https://ros.ms/return/ 

Why it works + Tips&Tricks

On average, 80% of online shopping carts are abandoned. Why? Casual browsing, too expensive plans, too high shipping costs, discount codes that don’t work, product concerns (e.g. size fit). Therefore, it is essential to maximize every opportunity to increase conversion. Over 19% of abandoned carts are recovered with automated personalized SMS. Send the first message 15 minutes after the cart is abandoned, and a second message a day later with clear incentives and calls to action.

LOYALTY PROGRAMS

Congratulations! You are now a {Brand} VIP member! You’ll monthly get special offers like this one {Short-Url} Treat yourself right now!

Congratulations! You are now a sendSMS VIP member! You’ll monthly get special offers like this one: https://ros.ms/oferte-vip Treat yourself right now!

{First name}, on this {Adjective} weather, you’ll definitely need {Product} ! See the new collection and use loyalty points as a discount: {Short-Url}

Christina, on this cold weather you’ll definitely want some warm boots! See the new collection and use loyalty points as a discount: https://ros.ms/

Congratulations {First Name}! You have collected {X} loyalty points! Therefore, you get {X} dollar discount on your next order. Buy now: {Short-Url}

Congratulations Christina! You have collected 45 loyalty points! Therefore, you get 4,5 dollar discount on your next order. Buy now: https://ros.ms/

Why does it work?

Did you know that it is cheaper to retain your existing customers than to bring in new customers? The probability of converting an returning customer is 60-70%, compared to 5%-20% for a prospect. Additionally, studies show that 80% of future profits can come from just 20% of returning customers. Also, a returning customer spends 33% more than a new one. Shoppers want exclusive offers from their favorite brands. Remind them what advantages they have! Over 76% of loyalty program members prefer to interact with brands via SMS.

CROSS-SELL & UPSELL

Hey {First Name}, how’s the new {Product1}? Check out our most popular {Product2} Discounts end in 2 days: {Short-Url}

Hey Chris, how is the new Laptop? Check out our most popular Laser Printers! Discounts end in 2 days: https://ros.ms/

You’ve been using {Product} for a {Time}. Do you think it’s time to upgrade? See today’s offers: {Short-Url}

You’ve been using your compact camera for a year. Do you feel confident about an upgrade? See the best DSLR cameras offers for 2023: https://ros.ms/

Hey {First Name}, we hope you are happy with your latest purchase. See also the best-selling {Products} from our stores: {Short-Url}

Hey Chris, we hope you are happy with your latest purchase. See also the best-selling garden sets in our stores: https://ros.ms/

Why does it work?

Buyers are much more engaged after placing an order and are looking for their next purchase. Send personalized recommendations based on previous purchases. 

Studies show that 80% of your future profits will come from just 20% of your existing customers. Also, returning customers spend 33% more than new ones. Increase revenue using cross-selling and upselling strategies!

SHIPPING UPDATES with a Promotional Twist

{First Name}, your order from {Brand} was delivered. Track the package {TrackingNumber} And leave a first impression here: {ShortUrl

Chris, your order from sendSMS has left the warehouse. Follow the package route: AWB12345. And leave a first impression here: https://ros.ms/cmd123/

Gifts are on the way. Follow Santa’s sleigh route: {TrackingNumber} Do you have everything you need for the New Year’s Eve? See also our new offers: {ShortUrl

Gifts are on the way. Follow Santa’s route: AWB12345. Do you have everything you need for the New Year’s Eve? See also our new offers: https://ros.ms/

{First Name}, we have been notified that you received the package safely. Thank you for your trust! You get {X} % discount on your next purchase, using {Code

Chris, we have been notified that you received the package safely. Thank you for your trust! You have a 15% discount on your next purchase, using the code 123

Why it works + Tips&Tricks

Statistics show that real-time updates increase consumer trust in the brand and improve the shopping experience. Delivery notifications are an ideal time to build customer loyalty and ask for reviews. Attention! Normally, SMS delivery notifications are transactional messages, and you don’t need the client’s express consent. However, the examples above also include marketing messages that require express consent.

EDUCATIONAL CAMPAIGNS

Hey, thank you for purchasing {Product}. As a reward, I offer you Free {Educational-Product}: {ShortUrl}  

Hey, thank you for purchasing the Digital Marketing Course. As a reward, I offer you the <First Clients> E-book for free: https://ros.ms/ghid/

Hey {First Name}, are you happy with the new {Product}? Check out these {Educational Product} {Attribute1} and {Attribute2}: {ShortUrl}

Hey Jane, are you happy with the new Blender? Check out these 10 delicious and instagrammable smoothie recipes: https://ros.ms/recipes/

Hey, get free expert advice on how to {Problem}. Access the video series here:{ShortUrl}

Hey, get free advice from experts on how to invest without being fooled. Access the video series here: https://ros.ms/bank/

Why it works + Tips&Tricks

Send relevant, educational, inspirational messages to customers. You will stay in their memory for a longer time and increase brand loyalty exponentially. Customers don’t just buy a product; they want to solve a problem or fulfill an emotional need. Show them how to use best your product or service!

WELCOME messages – SMS Subscribers

{First Name}, thank you for subscribing via SMS to {Brand}. You will get exclusive offers each month.

Jane, thank you for subscribing via SMS to sendSMS. You will get exclusive offers each month.

{First Name }, thank you for subscribing via SMS. Do you prefer {Option1}, {Option2} or {Option3}? Reply to receive special offers soon.

Jane, thank you for subscribing via SMS. Do you prefer Digital, Printed or Audio Books? Reply with your favorite option and you’ll soon receive special offers.

Hey {First Name}, welcome to the exclusive {Brand} club! A first reward awaits you with the next order: a voucher of {X}. Add {Code} when completing the order.

Hey Jane, welcome to our exclusive club! A first reward awaits you with the next order: a 10 dollar voucher. Add 10sendSMS when completing the order.

Why does it work?

Online consumers want a direct, fast and personal communication with brands. Most Millennials and Zoomers want to receive notifications about promotions via SMS or Chat. 99% of SMS messages are read, compared to only 20% of emails. Consumers who receive SMS marketing messages are 40% more likely to make a purchase.

sendSMS Platform

Secured online SMS Gateway, with free access. Easy to use, from any device. Schedule mass text messages campaigns with a few clicks! Zero coding required! Measure results in real time. You only pay for purchased credits. You will be able to send bulk SMS messages to hundreds, thousands or millions of customers in more than 170 countries.

Register here

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