A QR code is a two-dimensional square bar code that can store encoded data. Most of the time, the data is a link to a website (a URL). A QR code extends the data on any physical object and creates a digital dimension for marketing operations. This technology allows and accelerates the use of mobile web services, being a very creative digital tool.
QR codes were created in 1994 by Denso Wave, a Japanese subsidiary of Toyota Group. The use of this technology is now free. QR code is not the only two-dimensional barcode on the market, another example is the Data Matrix code.
For those who use SMS marketing, the possibilities of using the QR code are huge:
For example, the code can be passed on advertising materials that promote a new product along with the message: I would like to test the new model”, with reference to the seller's phone.
QR code campaigns with SMS
If you connect a QR code to an SMS text message, then a conversation can be automatically opened, and an exchange of data becomes possible. This is MUCH more powerful and effective, and means that when a user scans a QR Code, they can also send an automatic text message, giving businesses the opportunity to capture their mobile numbers for future marketing. This speeds up ‘opt-in’ mobile marketing, something that can also be done long hand via texting a word into a short code. QR codes linking with SMS can even go a stage further. After the QR Code has been scanned, and the SMS message has been automatically opened on the phone, businesses can also request that users enter an email address in the SMS message, and automatically reply with digital marketing collateral, for example, say a PDF brochure direct to the palms of their hands.
Upgrade-uri de produs la cerere
În cazul în care este disponibilă o opțiune plătită pentru un serviciu gratuit, acest tip de cod QR ar putea fi inclus atunci când serviciul gratuit este livrat cu un apel la acțiune „Upgrade Now”, care ar urma să fie apelat la client de către echipa de vânzări.
Send raffle messages with QR Codes
One of the most common strategies using QR Codes is to send people a text message which they can then scan to access a website and be offered the chance to enter a raffle. ,This strategy will help you find customers interested in different specific products, so that later you can send them offers for products of their interest. If they participate in the raffle, it is because they are interested in the product in question, so they are more likely to buy it.,
In 2019, 10.44 million persons scanned a QR code. The number is expected to grow in 2020.,If someone sees your QR code somewhere, they can take out their phone and scan the code to automatically open their native SMS app and pre-populate the number and message fields. This opens the door to endless possibilities. You can use QR codes to: grow your SMS list, provde customer support, collect mobile numbers, facilitate reservations.,In short, any way you would use a text to communicate with your subscribers, you can translate into a QR code to capture new eyes.,sending SMS with these codes can be a great marketing strategy that helps reach new customers, or find out more about those we already have, to offer them a better product.,