QR Code

A QR code is a two-dimensional square bar code that can store encoded data. Most of the time, the data is a link to a website (a URL). A QR code extends the data on any physical object and creates a digital dimension for marketing operations. This technology allows and accelerates the use of mobile web services, being a very creative digital tool.
QR codes were created in 1994 by Denso Wave, a Japanese subsidiary of Toyota Group. The use of this technology is now free. QR code is not the only two-dimensional barcode on the market, another example is the Data Matrix code.

Operating system (iOS, Android)

The type of browser used

The type of device used

The exact date when they accessed the link

For those who use SMS marketing, the possibilities of using the QR code are huge:

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