How RCS is impacting real businesses
With functionality that rivals customer-built apps, research shows rich messaging is helping businesses reach customers in powerful new ways.
Read more in the Harvard Business Review Analytic Services Mobile Messaging Report.
What’s possible with RCS?
Branding and business verification
Create fully branded experiences that customers trust
Suggested replies and actions
Help customers take the next step with suggested replies and actions
Rich card carousels
Engage customers with rich media cards and carousels
Engage mobile consumers with rich messages
Millions of businesses rely on SMS to communicate with mobile consumers. Credit card fraud alerts, flight status updates, and package delivery notifications are common examples of business-to-consumer SMS.
RCS (Rich Communication Services) upgrades SMS with branding, rich media, interactivity and analytics. With RCS, businesses can bring branded, interactive mobile experiences, right to the default messaging app.
What’s all the fuss about RCS?
RCS is a new, visually appealing messaging channel that offers rich functionalities to enable more engaging customer journeys. Businesses are using RCS to build strong relationships with their customers through branded two-way communications.
Here are just a few of the features that make RCS so revolutionary:
- Rich media (photographs, video, audio, rich cards, and carousels)
- Improved location functionality
- Configurable buttons
- Open URL button
- Longer messages
- Branding opportunities
- Real-time analytics
- Fallback to SMS
Plus, this ability comes native on customer phones, not as individual apps that must be downloaded. As more phones have their default, pre-installed messaging apps support RCS straight out of the box – we’re likely to see further adoption of the platform.